Tuesday, November 17, 2009

To Hang or Not to Hang; That Is the Question.


It's not the stuff of slings and arrows of outrageous fortune; it's just retail...at it's best.  Bookstore merchandisers can "take arms against a sea of troubles", i.e. not enough space, by using this clever trick, aptly demonstrated at South Puget Sound Community College Bookstore.

In their new space, SPSCC created a shopping vignette displaying 4 colors of tees, with folded understock.  Within such a small amount of space, it would be impossible to face out all four colors.  The impact of showing all four colors plus the mannequin form is a very effective use of space.  The folded "understock" accomodates about a dozen of each color.  Adding the insulated mugs is an added bonus!

The added detail that adds a lot to the new store is the matching of the hangers to the light maple wood featured throughout the space.  PS:  if you are thinking that the tees are hangin from a flourescent light bulb, they're not.  It's just the glare off the shiny new metal bar!

Well done, SPSCC!