With the annual program and catalog season upon us at Connect2One, I've been snowed under (literally and figuratively) with projects. However, to keep this blog interesting, I'm providing you with a link to an excellent article I ran across: "5 Clever Ways to Connect with Your Customers"."Catching Fireflies" gift shop owner April McCrumb gets creative with a personalized approach to engaging her customers. You'll find lots of great ideas in this article (certainly more than 5 ideas), including some clever ways to promote new products, develop staff picks and feature specialty categories.
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