Tuesday, June 1, 2010

Creative Color Merchandising in Supplies


As you think forward to back-to-school this fall, paint a new look for your supply department with product!  Rounding the aisle at Forty Niner Shops, these planners hit your eye with a color splash.  At Bay Tree Bookstore in Santa Cruz, the angled spirals show off a bright color palette.  El Corral Bookstore in San Luis Obispo maximizes sales of color hanging folders by clever merchandising and a selling out of the box. 

You have to buy with merchandising in mind and these great looks start with the buyer having the vision as to how the product will look on the self.  Kudos!