Brand Savvy Shoppers

College students are particularly brand conscious when it comes to clothing and electronics. Branding your store with nationally advertised brands is a smart choice. Associated Students Bookstore of California State University, Chico promotes top brands on their website.

Surf and skate retailer Tilly's brands their entire storefront with a clever uniform treatment of company logos. The message is clear - lots of brands - but the picture is uncluttered through the simple use of black on tan signage - no particular logo shouts out over the others. Tilly's signage is repeated in the store where color graphics replace these monochromatic versions.