One of the ways to establish your store brand is to maintain standards of consistent marketing. When you see an advertisement, you should be able to immediately identify the store without even having to see the name. The same goes for major events in your store. Nordstrom's does just that with the anniversary sale. From display windows, instore price signage and even shopping bags, the sales image is consistent year after year, with minor tweaking. Simplify your marketing efforts without having to recreate the wheel with every event, whether it's a promotion, buyback or other event.
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| Nordstrom Window Summer 2010 |
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| Nordstrom Window Summer 2009 |
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| Shopping Bag 2010 |
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| Shopping Bag 2009 |
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