As retailers, we inherently know this to be true but it's nice to have our theories supported by science. In my personal shopping, I know this to be true. I hate having to ask someone to get me a pair of shoes to try on; if I can pull the box off the shelf (think DSW or even Payless), I am more likely to buy. At the antique mall, all those treasures behind locked glass doors, barely get a glance from me. Make-up counters in department stores continue to thrive – and at much higher retails – when you get to try the product and you have the assistance of the make-up artist. And, the dessert example in the article… They must be reading my mind! I'll have one of each!
Consumers will pay more for goods they can touch, Caltech researchers say Science Blog
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