I've blogged about the importance of price points in the past and it's always good to revisit the topic. These examples from Aéropostale and American Eagle demonstrate the power of price points and set the bar for customer expectations. How do you compare with the competition?
One little tip you can take from the American Eagle banner is the fine print on the sign; while the white price is dominant, a smaller font in black receding into the background has two tiny words - & UP. Gotcha!
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