Customers at Middle Tennessee State University have something to look forward to every week at Blue Raider Book & Supply. This featured item of the week - Russell t-shirts in grey, white and pink - creates focus on the sales floor and generates return business weekly to see what's on sale.
This is one of my favorite types of promotions because it's a call to action - get it now while the price is good. WSL Strategic Retail Study "How America Shops 2010 Mega Trends" found that 70% of women say "it is important to get the best price on most things I buy". This is up 17 percentage points from 2004. In the current economy the "Smart & Thrifty" female shopper has emerged, increasing the frequency of shopping trips and increasing the number of stores visited in search of the best deals.Well done, Blue Raider Book & Supply!
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