Tuesday, October 19, 2010

Make your Really Big Thing....BIG!

The hottest tech product out there these days is the Apple iPad.  This oversize display of the iPad with larger-than-life books, magazines, movies and more demonstrates how convenient it is to have one device instead of all the bulk of traditional media.

Apple Stores (here at the Roseville Galleria in California) do a great job of taking their small devices and visually enlarging them for eye-catching, mall-walker-stopping displays.  With the ease and affordability of digital printing, it's a brilliant example of how to create impact.  This concept works equally well with large banner signs of small items that would otherwise be lost in the space - jewelry, glassware, art supplies and even...books!