Tuesday, November 23, 2010

Build-a-Bundle Game Day Style


Utah State University Store builds on Game Day spirit with the simple concept of letting the customer pick multiple items from a select group of product for extra savings.  It starts with the game day t-shirt and a string bag, add either a hoodie or a sweatpant, toss in your choice of cap - beanie or baseball, then finish it off with a lanyard or foam fan hand.  The promotion makes for a great display, no matter what season you choose.  Imagine a holiday bundle or a spring fling bundle or summer orientation assortment.  The possiblities are limitless.  You not only encourage multiple item purchases but you also give the customer a great break by bundling up!