The talent for writing advertising copy and designing signage is fascinating to me. Good copy and design go hand-in-hand to catch the customer's attention. In the examples above, the signage is also a call to action. I'm betting that these price points are available at other times of the year but the psychological play is in the sense of urgency that these limited time offer convey. It's even more curious that the signs aren't even dated - you just know you have to act now!
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