A marketing campaign is all about repetition on a theme. Utah State University Bookstore gets across the message about lower priced textbooks with a consistent message. Signs (as shown to the right) are hung repeatedly throughout the text department. Clever taglines beneath oh-so-serious student models adds a touch of comic relief.
- "Numbers don't lie" with accounting
- "It's a simple concept" with statistics
- "This isn't a joke" with health sciences
- "This is serious" with calculus
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