Look Me in the Eye!

Wow, where has the time gone!  It's catalog and pre-CAMEX prep time here at Connect2One and I've been hard at work on a lot of projects.  However, I got the urge to post this compelling story, that, ironically, is a follow up to my last post in December.

Media Post News has posted  the following study on signage in shopping malls: 

"It takes approximately 10 seconds for people to move past a given ad as they are walking around," Michelle Schiano, VP/marketing for EYE, tells Marketing Daily, "and they spend two seconds looking at it. That means advertisers really only get two seconds of exposure, so you want to make sure your brand is well positioned." 

Both men and women were more likely to focus on ads with people in them, and both genders stared longest at ads containing women -- a result that was consistent in all markets, she says. "We think we're just hardwired to do this," she says, "it seems instinctive. And people's gaze tends to go to the eyes first."

Whether you're working on a Facebook post, window signage or posters, the lesson is clear.  We've all heard about "lifestyle graphics" but in practical terms, it's just about putting your best face forward! 

Link to full article:  Study Finds That Mall Shoppers Love Faces

Photo:  Harry Potter starlet Emma Watson featured in mall signage at Burberry Store in the Roseville Galleria Mall