Window Shopping at CAMEX

With buying at the top of the list of CAMEX priorities, it is sometimes easy to overlook the first-rate merchandising aspect of the trade show.  Many of the vendor exhibits give appropriate lessons for merchandising in your college bookstore. 

We hear a lot  about the importance of lifestyle graphics.  A perfect example was demonstrated at the Gear booth.  The perimeter of the booth was displayed with mannequin forms and lifestyle graphics.  I was particularly struck by the example of this lavendar sweatshirt featured first on a mannequin and then in a lifestyle graphic showing the effective impact of models over mannequins.

A picture is worth a thousand words and in this case it could be worth thousands of dollars in sales.  Certainly you wouldn't do a whole store in lifestyle graphics; mannequins are just one way of merchandising.  Considering the effectiveness of lifestyle graphics, it's well worth overcoming any financial and creative challenges you face in bringing these images to your merchandising, window displays and most definitely your Facebook page.