Unless you're doing permanent clearance markdowns or all day savings passes, Percent Off promotions are becoming a thing of the past for instore displays. I have to write about this at least once every few months as I see the price point concept dominate mainstream retail yet rarely see it used in college bookstore retail. 
Aéropostale excels at the price point concept as seen in these recent Spring Break deals.
- 2 Tops for $20
- $28 Shorts
- $8 Tees
- Free Tee (when you buy a pair of Shorts)
These promotions are planned buys which take...planning! As you finalize your summer and BTS purchase orders, consider where you can make a splash with dynamic price points. There's a price range sweetspot for your customers that will grab attention and create new energy behind your promotions. 
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