Tuesday, May 10, 2011

Autograph Tee Graduates from Colgate

It's so simple.  A classic white tee, a Sharpie and an event!  Colgate University Bookstore does some suggestive selling by merchandising the "Yearbook" t-shirt with a mini-Sharpie marker (safety pinned to the tag) and, the icing on the cake - a display with a sample signed tee. 

Novel ways of creating memories are a big part of the souvenir business these days and Colgate University Bookstore does a great job with the creative bundling and the display. 

This not only works for grads but think of the possibilities for summer camps and other events.  I can just imagine the delight that summer camp soccer teams would take in having their autograph tee signed by all their new friends.  And, for girl camps, that white tee could be paired up with bright color Sharpies and neon imprints. 

Let the signing begin!