We've all done it - bought the combo at the drive-thru because it's a package deal. Finding a way to do that in the apparel department in your bookstore isn't as easy as adding fries to your burger and drink but here's how several stores have gotten creative with the combo concept.
The above example comes from Utah State University Book Store in Logan, Utah. In a feature area in the store, the Game Day Package lets customers choose from a selection of items to come up with their own package of 5 items for 50 dollars. Rather than just a purchase for a hoodie or a tee, a complete ensemble is personally selected by each customer at a bargain price.
At Varney's Bookstore, this toddler set from Third Street Sportswear arrives in store, ready for merchandising with the hat attached to the tee. Again, whereas a customer might be thinking of a tee purchase, the package deal is a no-brainer.
You can even borrow an idea that I spotted in an airport gift shop. Attach a small plush item (with those plastice tagger tails) to a kid's tee or sweatshirt, reticket at a package price - in this case $16.99 - and again you have a nice combo deal.
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